An overlooked and undervalued platform company

We initiate our coverage of MGI with a target price of SEK 23 and a BUY recommendation. The majority of MGI’s revenues are derived from commissions for matching advertiser and publishers on their ad software platform. As a platform company MGI’s costs are mainly variable, which should enable the company to scale up while still delivering solid earnings growth. Considering these factors, we assess that the company has good prospects for long-term value creation. At the current valuation, the market expectations for MGI are low and should be beatable with decent growth and a modest upshift in valuation multiples. At the current market valuation, we consider the risk/return ratio to be attractive.