Rolling Optics develops, designs, produces, and sells products in visual authentication. The products are based on a proprietary and patented technology in micro-optics. The company operates in three areas - Brand Security; which protects trademarks from counterfeits, High Security; which includes banknotes, passports, and ID cards as well as Brand Identity; aimed at strengthening brand identity through visual labels and packaging materials. The company operates in Sweden and was founded in 2005 with its headquarters in Stockholm.