Embellence Group operates in the retail industry. The company acquires, owns, and develops brands in wallpaper, textiles, carpets, and other home furnishings. The range is wide and includes, for example, brands such as Cole & Son, Wall & decò, Boråstapeter, Perswall, and Pappelina. The customers are mainly private actors around the global market. The largest presence is in Scandinavia and the United Kingdom. The company is headquartered in Borås.