Zaplox and Radisson Hotel Group announce the launch of digital keys

In December 2022, Zaplox was selected as the technical partner (https://zaplox.com/press-meddelande/zaplox-tecknar-avtal-med-radisson-hotel-group/) providing digital keys to Radisson Hotel Group. As previously communicated, the agreement enables Radisson Hotel Group to utilize Zaplox middleware solution to roll out mobile keys across the portfolio, which at the time of signing consisted of 624 hotels representing approximately 125 000 hotel rooms across EMEA and APAC regions. Zaplox's solution is built in as an integrated part of the Radisson Hotels award winning mobile application.
"This launch marks an important step towards digitalizing Radisson Hotel Group's guest journey as we can announce that we are now live at the first hotel with digital keys. This collaboration signifies our mutual commitment to providing innovative solutions that enhance the guest experience and simplify the digital transformation for our customers", says Tess Mattisson, CEO & President, Zaplox.
Over the last four years, Radisson Hotel Group has cemented its position as a digital leader and pioneer in the industry with its digital transformation strategy, including the launch of the Radisson Hotels app, encompassing all brands and hotels as well as the Group's revamped loyalty program, Radisson Rewards. Now, the Group is digitalizing the guest experiences one step further with the launch of a mobile keys pilot project at its Radisson RED Brussels hotel, a digital minded hotel in the heart of Brussels and next to the European Parliament.
As of June 1, Radisson Rewards members booking directly with Radisson Hotels and using the Radisson Hotels App can unlock their hotel room as well as common spaces such as elevators or the fitness center with their mobile device next to a keycard. Thanks to the integration of Zaplox's software into the Radisson Hotels App, the issued keys are unique to each guest. The advanced encryption protocols further prevent any unauthorized access to the rooms and provides guests with a more convenient and secure experience.
"We are excited to enter the next stage of digitizing the guest experience with piloting the digital keys in one of our hotels. By adding this feature to our multiple award-winning Radisson Hotels App, we are one step closer to perfectioning its in-stay usage" says Cristina Serra, Global SVP, Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group.
With the launch of digital keys at the first hotel, Radisson Hotel Group will collect valuable insights in preparation for rolling it out further across the portfolio and guest touch points.
For more information, please contact:
Tess Mattisson
President & CEO
tess.mattisson@zaplox.com
+46 70 690 78 00
For media inquiries, please contact: 
Agnes Jarfjord
PR & Communications Manager
agnes.jarfjord@zaplox.com
+46 70-263 82 56 
Certified Adviser for Zaplox is Svensk Kapitalmarknadsgranskning AB.
About Zaplox
Zaplox is a trusted provider of digital guest solutions for the hospitality industry. Its SaaS platform is designed to enhance the guest experience, offering a comprehensive suite of services, including self-service check-in and mobile keys. Zaplox's platform is a valuable complement to hospitality, supporting hotel chains, resorts, and casinos in EMEA, North America, and APAC to provide a seamless digital experience for their guests. Founded in 2010 in Lund, Sweden, Zaplox has established itself as a leading innovator in the industry, enabling its customers to provide their guests with the best possible experience from the time of reservation to departure. The company is listed on the Nasdaq First North Growth Market. For more information, please visit  (https://www.zaplox.com/)www.zaplox.com.

About Radisson Hotel Group
Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,360 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson family of brands portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. Radisson Rewards (https://www.radissonhotels.com/en-us/rewards) is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.  Radisson Meetings (https://www.radissonhotels.com/en-us/meeting-conference-hotels) provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.   At Radisson Hotel Group we care for people, communities and planet (https://www.radissonhotels.com/en-us/corporate/responsible-business) and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as 100% carbon neutral Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics. The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members. For more information, visit our corporate website (https://www.radissonhotels.com/corporate). Or connect with Radisson Hotels on: LinkedIn (https://www.linkedin.com/company/radisson-hotel-group/) | Instagram (https://www.instagram.com/radissonhotels/) | X (https://x.com/radissonhotels) | Facebook (https://www.facebook.com/radissonhotels) | YouTube (https://www.youtube.com/radissonhotelgroup) | TikTok (https://www.tiktok.com/@radissonhotels)